This is us

We are a group of creative thinkers who have built a business to help startup founders & product managers succeed.

Duck Labs was created in 2016 by a small group of people passionate about good product development & design. We had all worked at multiple startups during our careers. A few of those startups succeeded. But most of them failed to cross the chasm.

Along the way we realized that there was a way of building things that greatly improved the odds of success. And we wanted to use our expertise to help other startups build the right thing. The first time!

We didn't re-invent the wheel. What we did was study with, follow and take to heart the lessons learned from mentors, product leaders & UX experts who had honed their craft: Marty Cagan, Tony Ulwick, Mary Poppendieck, Teresa Torres, Laura Klein, Jeff Gothelf, and many, many more. The list is long, but the principles have much in common.

Build something your customers need & want. Make is useful, usable and valuable. Develop incrementally.

We love our craft

the principles we live by
Always. Be. Shipping.
Iterative design & development is the key to not overbuilding and creating waste. Because waste = $$$. Customers get working code within weeks, not months or years.
Usable and beautiful
Design (in the words of Steve Jobs) is how things work. Not just how they look. Our starting point is to understand what your customers are trying to achieve. That creates space for true innovation.
Collaboration
At heart, we are problem-solvers, not bit-monkeys. And we've been in your shoes! We understand that turning ideas into reality is really hard, and we're passionate about being good partners.
Quality
We use a variety of time-proven methodologies and QA systems, including Peer Code Reviews to deliver an exceptional level of product quality.
Transparency
Every week we inform our customers about the progress of the project and establish priorities for the next design and development iterations.
Communication
In addition to interacting with your project team team during weekly planning sessions, you'll stay in touch through the dedicated channel for your project on Slack.
Let us help you grow your business.
Today is the day to build the product of your dreams. Share your mission with the world — and blow your customers away.
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